The Effect of Influencer Influence on Recommendation Intention: Focused on TikTok Live Commerce in China
Yufei Chen, Seogju Chang, Vol. 3, No. 3, pp. 15-26, Sep. 2021
10.22662/IJASC.2021.3.3.015, Full Text:
Keywords: Influence, Live commerce, Live streaming technology, Data science, TikTok
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[APA Style]
Chen, Y. & Chang, S. (2021). The Effect of Influencer Influence on Recommendation Intention: Focused on TikTok Live Commerce in China. International Journal of Advanced Science and Convergence, 3(3), 15-26. DOI: 10.22662/IJASC.2021.3.3.015.
[IEEE Style]
Y. Chen and S. Chang, "The Effect of Influencer Influence on Recommendation Intention: Focused on TikTok Live Commerce in China," International Journal of Advanced Science and Convergence, vol. 3, no. 3, pp. 15-26, 2021. DOI: 10.22662/IJASC.2021.3.3.015.
[ACM Style]
Yufei Chen and Seogju Chang. 2021. The Effect of Influencer Influence on Recommendation Intention: Focused on TikTok Live Commerce in China. International Journal of Advanced Science and Convergence, 3, 3, (2021), 15-26. DOI: 10.22662/IJASC.2021.3.3.015.