Sheng-Jie Shui, Hui Zhang, Vol. 4, No. 3, pp. 15-22, Sep. 2022
10.22662/IJASC.2022.4.3.015, Full Text:
Keywords: Apparel companies, Corporate social responsibility, Corporate image, Consumer favorability, Purchase intention, SPSS

Abstract

Background/Objectives: This study was conducted to examine the importance of corporate social responsibility in apparel companies and to investigate the impact of corporate social responsibility in apparel on corporate image, consumer goodwill and purchase intentions. The study will provide theoretical guidance for the future development of apparel companies, while emphasising the important role of CSR. Methods/Statistical analysis: This study used the questionnaire method and the data was analysed using SPSS26 to confirm the hypotheses of this study. Findings: The findings show that social responsibility of apparel companies has a positive impact on corporate image, consumer goodwill; corporate image has a positive impact on consumer goodwill; and both corporate image and consumer goodwill have a positive impact on purchase intention. Improvements/Applications: This study confirms the importance of corporate social responsibility in the apparel industry, but given the limited number of respondents in this study, and the limited number of regions, future research could be more informative if additional demographic variables such as regions and occupations were taken into account. Also, more tests can be conducted on different variables in future studies to obtain more comprehensive and better results.

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